Senior Ads Specialist

Job Summary

A company is looking for a Senior Ads Specialist to lead paid media strategies for SMB clients in a fully remote role.

Key Responsibilities

• Develop and oversee paid media strategies, ensuring effective execution through team collaboration
• Manage campaign performance, including budget allocation, targeting, and ongoing optimization
• Analyze campaign performance and provide strategic recommendations for improvement and growth opportunities

Required Qualifications

• 4-6 years of experience in Paid Media, Digital Advertising, or Performance Marketing
• Proven track record of managing and optimizing campaigns across multiple platforms
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools
• Ability to analyze data and translate insights into actionable strategies
• Familiarity with AI tools and a proactive approach to integrating them into workflows