Senior Advertising Strategist

Job Summary

A company is looking for a Senior Paid Advertising Strategist to lead and optimize cross-channel advertising campaigns for B2B brands.

Key Responsibilities

• Develop advertising strategies across platforms like Google, LinkedIn, and Meta
• Translate business objectives into effective multi-channel paid media plans
• Analyze campaign performance and provide strategic recommendations

Required Qualifications

• 4-8 years of experience in digital advertising strategy and execution
• Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads
• Experience with ABM platforms such as 6Sense and RollWorks
• Strong analytical skills with experience in Google Analytics and HubSpot
• Proficiency in A/B testing and campaign tracking in Google Tag Manager