Senior Alliance Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Senior Alliance Marketing Manager opportunity focused on leading co-marketing initiatives with strategic partners, developing joint value propositions, and managing marketing funds while working remotely.

Key responsibilities

• Lead co-marketing efforts with major partners like AWS, Microsoft, and SAP, aligning internal teams to execute shared marketing agendas
• Develop and communicate partner-specific messaging, ensuring consistency across various marketing materials and platforms
• Manage co-marketing budgets, tracking expenditures and maximizing ROI while driving partner-sourced demand generation initiatives

Required qualifications

• 7+ years of B2B marketing experience, including 2+ years in partner, alliance, or channel marketing within a SaaS environment
• Hands-on experience with major platform ecosystems such as AWS, Microsoft, or SAP
• Proven track record of successful co-marketing programs that generated measurable pipeline results
• Strong understanding of demand generation tactics, including digital campaigns and webinars
• Comfortable with data analysis and tracking marketing performance metrics