Senior Analyst, Analytics

Job Summary

Supporting measurement and performance insights across paid media and digital experiences for healthcare clients, the full-time Senior Analyst, Analytics will manage campaign measurement, optimize paid media performance, and ensure proper digital tracking while working remotely.

Key responsibilities

• Develop and maintain measurement frameworks for paid media campaigns across various channels
• Support website measurement through tagging, tracking, and data quality checks while analyzing user behavior
• Build and maintain dashboards and reports, translating data into clear narratives for diverse audiences

Required qualifications

• Bachelor's Degree in Marketing, Data Management, Economics, Statistics, Mathematics, Data Science, or related field, or equivalent work experience
• 2-4 years of experience in digital analytics, paid media measurement, or marketing analytics
• Familiarity with analytics platforms such as Google Analytics 4 and Adobe Analytics
• Working knowledge of tag management tools like Google Tag Manager and Tealium
• Proficiency in Excel; experience with data visualization tools is a plus