Senior Analyst, Direct Channels

Job Summary

Leading critical Business Line of Credit campaigns, the full-time Senior Analyst, Direct Channels will manage email and direct mail marketing initiatives, collaborating with cross-functional teams to enhance customer experience and drive growth.

Key responsibilities

• Lead end-to-end development of email and direct mail campaigns, ensuring alignment and effective execution across partners
• Develop and manage a test and learn curriculum to drive organic revenue growth
• Collaborate with various departments to deliver projects while ensuring compliance and optimizing channel communications

Required qualifications

• 3+ years of professional experience, preferably in marketing
• Exceptional project management skills with a proven track record in campaign execution
• Strong analytical skills with proficiency in Excel and PowerPoint
• Ability to collaborate and influence key partners and stakeholders effectively
• Bachelor's degree or equivalent work experience with a focus on performance marketing preferred