Senior Analytics Analyst

Job Summary

A company is looking for a Senior Analyst, Analytics to support measurement and performance insights for healthcare clients.

Key Responsibilities

• Support development and maintenance of measurement frameworks for paid media campaigns
• Analyze user behavior and conversion funnels to provide actionable insights
• Build and maintain dashboards and reports, synthesizing data from multiple sources

Required Qualifications

• Bachelor's Degree in Marketing, Data Management, Economics, Statistics, Mathematics, Data Science, or related field preferred
• 2-4 years of experience in digital analytics or paid media measurement
• Familiarity with analytics platforms like Google Analytics 4 and Adobe Analytics
• Working knowledge of tag management tools such as Google Tag Manager and Tealium
• Proficiency in Excel; experience with data visualization tools is a plus