Senior Associate, Account Based Marketing

Job Summary

A company is looking for a Senior Associate, Account Based Marketing.

Key Responsibilities

• Manage intent-based plays to identify and engage in-market accounts in real-time
• Support the growth of new upmarket pipeline by translating buying signals into actionable revenue impact
• Monitor buying signals and notify account owners of meaningful activity to maximize opportunities

Required Qualifications

• Bachelor's Degree or equivalent experience
• 3-5+ years of experience in B2B marketing, focusing on ABM or demand generation
• Strong understanding of ABM principles and best practices
• Experience executing digital media campaigns
• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)