Senior Associate, Account Based Marketing

Job Summary

To support the expansion into Large Enterprise and Strategic segments, the full-time Senior Associate, Account Based Marketing will manage intent-based plays, connect buying signals to pipeline growth, and oversee campaign execution in a hybrid work environment.

Key responsibilities

• Manage the Always-On ABM Engine to identify and engage in-market accounts in real-time
• Support the growth of new upmarket pipeline by translating buying signals into actionable strategies
• Monitor and route buying signals to the appropriate account owners to ensure no opportunities are missed

Required qualifications

• Bachelor's Degree or equivalent experience
• 3-5+ years of experience in B2B marketing, focusing on ABM or demand generation
• Strong understanding of ABM principles and best practices
• Experience executing digital media campaigns
• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)