Senior Associate, Paid Search Marketing

Job Summary

Driving new customer acquisition, the full-time Senior Associate, Paid Search Marketing will optimize paid search campaigns primarily on Google Ads and Microsoft Ads, analyze performance data, and collaborate cross-functionally to enhance overall marketing strategies in a remote setting.

Key Responsibilities:

• Optimize paid search campaigns to maximize return on ad spend (ROAS) and drive new renter growth
• Identify new keyword opportunities and audience segments to diversify search acquisition efforts
• Analyze performance data to provide actionable insights and recommendations for campaign improvements

Required Qualifications:

• 3-4+ years of experience in performance marketing, with at least 2+ years focused on paid search/SEM
• Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end
• Strong understanding of the search marketing funnel and relevant metrics
• Experience in developing and scaling new search campaigns and keyword strategies
• Excellent project management skills and ability to collaborate effectively with diverse teams