Senior Associate Product Marketing

Job Summary

Owning end-to-end product marketing and integrated campaign execution for high-priority consumer initiatives, the full-time Senior Associate Product Marketing will develop go-to-market strategies, shape messaging, and drive execution across various marketing channels in a remote environment.

Key responsibilities

• Develop go-to-market strategies for affordability initiatives and new product launches, defining audience-first messaging and integrated marketing plans
• Execute marketing strategies by creating assets, coordinating with channel partners, and ensuring compliance with legal requirements
• Conduct user research to enhance understanding of target customers and translate insights into effective marketing strategies and creative content

Required qualifications

• 4-7 years of experience in product marketing or integrated marketing in a B2C environment
• Bachelor's degree required; MBA is a plus
• Proven experience in developing go-to-market plans and launching consumer-focused products or features
• Strong analytical skills with the ability to synthesize data and make data-driven decisions; familiarity with SQL is a plus
• Experience with integrated marketing channels, including CRM, paid social, and in-app marketing