Senior Audience Activation Specialist

Job Summary

A company is looking for a Sr. Audience Activation Specialist to drive acquisition marketing efforts through segmentation strategies and data analysis.

Key Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns
• Run counts and analyze data to provide insights and recommendations for campaign performance
• Collaborate with the email team to align strategies with overall marketing goals

Required Qualifications

• Bachelor's degree
• Minimum of 5 years of relevant experience
• Proven experience in data analysis and segmentation strategy within an email marketing context
• Proficiency in data analysis tools and software
• Experience in optimizing marketing spend and increasing conversion rates through data-driven strategies