Senior Audience Marketing Manager

Job Summary

To support a leading Enterprise SaaS company, the freelance Senior Audience Marketing Manager will develop audience acquisition strategies, execute multi-channel marketing campaigns, and optimize performance while working remotely.

Key responsibilities

• Develop and implement audience acquisition strategies for core event programs, including segmentation and campaign timelines
• Collaborate with cross-functional teams to execute event audience acquisition campaigns and optimize them based on performance data
• Manage project timelines and deliverables while coordinating creative assets and developing messaging for various marketing channels

Required qualifications

• 7+ years of experience in event audience acquisition or demand generation, preferably in tech enterprise events
• Strong analytical skills with a data-driven approach to campaign optimization
• Experience in managing multi-channel integrated marketing campaign calendars
• Proficiency in project management, including experience with virtual teams
• Familiarity with email marketing and social media platforms such as Twitter, LinkedIn, and Facebook