Senior B2B Digital Marketing Associate

Job Summary

Focused on driving lead generation, the full-time Senior B2B Digital Marketing Associate will enhance the effectiveness of digital marketing channels and the B2B website while applying expertise in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and AI Search Optimization (AIO) in a remote setting.

Key responsibilities

• Develop and execute comprehensive CRO tactics across digital channels to increase funnel conversion rates
• Conduct in-depth analyses of digital channels and user behavior metrics to identify optimization opportunities
• Collaborate with teams to implement audience personalization strategies and optimize website chat for lead capture

Required qualifications

• 3+ years of experience in B2B marketing with a focus on digital demand generation and conversion optimization
• Strong understanding of CRO, SEO, and AIO methodologies and best practices
• Proficiency in marketing reporting and web tracking tools, such as GA4 and Tableau
• Experience with digital marketing tools like VWO, Marketo, and WordPress
• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or equivalent experience