Senior B2B Marketing Director

Job Summary

A company is looking for a Sr. Director, B2B Marketing.

Key Responsibilities

• Conduct in-depth research on assigned industries and develop customer profiles and segmentation strategies
• Design and execute integrated marketing strategies across various channels to drive demand generation
• Manage and mentor a marketing team while collaborating with cross-functional teams to create impactful content and campaigns

Required Qualifications

• 7+ years of experience in B2B marketing, preferably in SaaS or technology products
• Strong background in industry research, segmentation, and persona development
• Proven experience leading demand generation or multi-channel marketing strategies
• Ability to translate industry insights into actionable campaign ideas and messaging
• Strong understanding of digital channels including SEO, SEM, and email marketing