Senior B2B Marketing Generalist

Job Summary

Building and scaling demand generation across multiple channels, the full-time Senior B2B Marketing Generalist will create integrated marketing campaigns, partner with cross-functional teams, and drive enterprise pipeline growth in a remote role based in India.

Key responsibilities

• Develop integrated B2B marketing campaigns from strategy and messaging to execution and measurement across priority industries
• Execute programs including ABM, content, webinars, and product launches, selecting the appropriate channels for each initiative
• Collaborate with sales and marketing teams to ensure consistent messaging and to optimize campaign performance based on data analysis

Required qualifications

• 5 to 7 years of experience in B2B demand generation at a high-growth technology company
• Proven ability to build and scale marketing programs that generate measurable enterprise pipeline
• Strong organizational skills with the ability to prioritize and move quickly in a dynamic environment
• Demonstrated commitment to excellence in quality, clarity, and impact of marketing efforts
• Curiosity about AI and a strong understanding of the technology ecosystem