Senior B2B Marketing Manager

Job Summary

A company is looking for a Senior Manager of B2B Marketing to own and scale its B2B marketing function.

Key Responsibilities

• Own the demand generation strategy from channel mix and content to lead scoring and pipeline reporting
• Build a measurable pipeline of qualified brand leads for the Brand Growth AE team
• Develop a thought leadership strategy that drives demand generation and brand retention

Required Qualifications

• 7-9 years of B2B marketing experience, ideally in a SaaS, marketplace, or platform company
• Experience in thought leadership and content creation to drive demand and retention
• Proven ownership of pipeline metrics including MQLs and revenue influenced
• Fluency in Salesforce for pipeline reporting and lead routing
• Experience collaborating closely with Sales and Customer Success teams