Senior B2B Marketing Specialist

Job Summary

A company is looking for a Senior B2B Marketing Specialist II to lead creative strategy and growth for their B2B marketing efforts.

Key Responsibilities

• Design and oversee global campaign strategies, including email and lead nurture journeys
• Develop multi-touch engagement strategies using storytelling to guide prospects through the funnel
• Utilize data analysis to evaluate campaign effectiveness and provide insights on revenue impact

Required Qualifications

• 5+ years of B2B marketing experience with a successful track record in campaign strategy
• Proficiency in HubSpot and Salesforce or similar marketing automation platforms
• Advanced skills in data analysis and attribution to demonstrate ROI
• Ability to influence stakeholders and lead cross-functional initiatives
• Capability to thrive in fast-paced and ambiguous environments