Senior B2B Paid Search Strategist

Job Summary

Leading paid search strategy for a portfolio of B2B clients, the full-time Senior B2B Paid Search Strategist will manage campaign development, performance optimization, and thought leadership while working remotely.

Key responsibilities

• Provide paid search strategy and conduct routine audits across various platforms and tactics
• Develop strategies to generate qualified leads and align campaign objectives with client business goals
• Leverage CRM and analytics data to evaluate performance and connect paid search activities to sales outcomes

Required qualifications

• 4-6 years of hands-on paid search experience, particularly in B2B environments focused on lead generation and revenue
• Demonstrated ability to develop and execute effective paid search strategies
• Experience with CRM and marketing automation tools, such as Salesforce or HubSpot
• Proficiency in conducting keyword research and optimizing campaigns
• Certifications in digital marketing or paid search media strategy are a plus