Senior B2B Product Marketing Manager

Job Summary

A company is looking for a Sr. B2B Product Marketing Manager responsible for driving targeted marketing strategies and engagement across priority accounts and industries.

Key Responsibilities

• Collaborate with Product and Sales to align industry intelligence and buyer insights with marketing strategies
• Define targeting strategies and execute account-based marketing initiatives to drive pipeline and customer acquisition
• Work with content and web teams to activate product positioning and ensure cohesive marketing efforts

Required Qualifications

• 7+ years of experience in multi-channel B2B marketing and account-based marketing (ABM)
• Experience working closely with Product and Sales in complex buying environments
• Strong understanding of account-based and inbound marketing strategies
• Proven ability to influence across functions without direct authority
• Analytical mindset with a focus on connecting marketing efforts to revenue outcomes