Senior B2C Marketing Manager

Job Summary

A company is looking for a Senior Manager, B2C Marketing.

Key Responsibilities

• Own the enterprise B2C marketing strategy and roadmap to drive growth and engagement
• Oversee planning, execution, and optimization of multi-channel marketing campaigns
• Lead and mentor a team of specialists and analysts, fostering a culture of data-informed decision-making

Required Qualifications

• 7-10+ years of B2C marketing experience, preferably in healthcare or a regulated environment
• Proven success in developing and scaling multi-channel consumer campaigns
• Experience with marketing automation, CRM platforms, and AI-driven marketing workflows
• Strong analytical mindset with fluency in marketing performance metrics
• Comfortable in a fast-paced, high-growth environment with the ability to strategize and execute