Senior Brand Content Manager

Job Summary

Seeking a strategic, narrative-driven Senior Brand Content Manager to work full-time remotely, responsible for defining brand narratives, executing thought leadership strategies, and creating high-quality campaign assets that elevate the company's voice in the AI GTM market.

Key responsibilities

• Lead the development of Demandbase's brand story and product narratives, ensuring consistent and emotionally resonant messaging
• Architect and execute a high-impact thought leadership content strategy in collaboration with executives and internal experts
• Oversee the creation of diverse campaign assets, including long-form reports and short-form social content, while ensuring alignment with brand identity standards

Required qualifications

• 8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS
• Proven ability to craft differentiated narratives that simplify complex technical concepts
• Strong background in developing content across diverse formats, including long-form and short-form content
• Experience leading executive thought leadership programs and ghostwriting with an authoritative voice
• Data-driven mindset with the ability to use analytics to refine narrative strategies