Senior Brand Manager

Job Summary

Senior Brand Manager is a full-time position responsible for leading marketing initiatives and executing business plans for the Huggies Wipes brand, leveraging analytical skills and consumer insights to drive brand growth.

Key Responsibilities

• Lead marketing planning and execution initiatives to enhance brand marketplace position
• Analyze consumer data and market performance to inform strategic decisions and track progress
• Develop and implement strategies for distribution, packaging, and merchandising

Required Qualifications

• Bachelor's Degree in Marketing, Business, or related field
• 3+ years of experience in brand management or consumer marketing
• Previous marketing experience at a CPG organization
• Strong analytical expertise with data reporting tools like Nielsen or IRI
• Experience working cross-functionally with teams such as Finance, Sales, and Supply Chain