Senior Brand Manager

Job Summary

Focusing on brand equity and activation marketing, the remote Senior Brand Manager will lead the strategy for Dot's Pretzels, driving brand growth through innovative marketing plans and cross-functional collaboration.

Key responsibilities

• Lead the development of Dot's brand equity strategy, including positioning and messaging architecture
• Translate long-term growth ambitions into actionable annual and multi-year activation plans
• Steward creative work and manage integrated plans with internal teams and external partners

Required qualifications

• 7+ years of experience in marketing, brand management, or strategy within consumer packaged goods
• Proven track record of developing consumer-led brand strategies that achieve measurable business results
• Experience leading cross-functional teams in a fast-paced, matrixed environment
• Strong analytical skills with the ability to utilize consumer research and performance metrics
• Excellent communication skills, capable of creating executive-ready recommendations