Senior Brand Manager

Job Summary

Overseeing brand positioning and communication in global markets, the full-time remote Senior Brand Manager will drive brand strategy, develop integrated marketing plans, and ensure brand consistency across all channels.

Key responsibilities

• Own the brand strategy and drive initiatives to increase brand equity and market share
• Develop integrated marketing plans aligned with business priorities and seasonal campaigns
• Lead cross-functional teams in product launch and rebranding initiatives while establishing KPIs to track brand performance

Required qualifications

• 4+ years of experience in brand management, preferably in a global or multi-market context
• Strong background in consumer insights, market research, and data-driven decision-making
• Experience in leading product launches and integrated marketing campaigns
• Solid understanding of digital marketing channels, including social media, SEO, and content marketing
• Ability to influence and collaborate with senior leadership and cross-functional teams