Senior Brand Manager

Job Summary

Leading brand strategy initiatives, the full-time Senior Brand Manager will define the company's brand positioning and promise, manage foundational workstreams, and collaborate with cross-functional teams to enhance brand influence in a remote environment.

Key responsibilities

• Lead the development and implementation of the Brand Playbook and content strategy, adapting to market changes
• Identify opportunities for brand-driven business growth and create strategic briefs for creative partners
• Conduct brand insights work, including audience analysis and competitive tracking, to inform actionable strategies

Required qualifications

• 6-8+ years of brand marketing experience with a focus on brand strategy and messaging
• Proven experience in defining and implementing brand strategies, including positioning frameworks and messaging architecture
• Strong background in brand health measurement and translating findings into strategic actions
• Experience in creative brief writing and collaboration with creative teams to develop impactful campaigns
• Demonstrated ability to build cross-functional relationships and influence stakeholders beyond marketing