Senior Brand Manager

Job Summary

Experienced marketers will find a full-time opportunity as a Senior Associate Brand Manager, responsible for driving brand growth and executing marketing strategies for the Kotex brand in the United States while collaborating cross-functionally and utilizing strong analytical skills.

Key responsibilities

• Lead project and marketing initiatives to enhance the brand's market position, including new product launches and pricing strategies
• Execute annual business planning and marketing plans to achieve financial objectives aligned with brand strategies
• Analyze consumer data and market performance to track brand health and inform marketing decisions

Required qualifications

• Bachelor's Degree in Marketing, Business, or a related field
• 3+ years of experience in brand management or consumer marketing, preferably within a CPG organization
• Strong analytical skills with experience in syndicated consumption data and reporting tools
• Proven ability to influence stakeholders and deliver compelling communication
• Experience collaborating cross-functionally with teams such as Finance, Sales, and Supply Chain