Senior Brand Manager

Job Summary

Focused on the pro audience, the full-time Senior Brand Manager will manage foundational workstreams for brand positioning, drive growth opportunities, and oversee brand insights while working remotely.

Key responsibilities

• Lead the rollout of the new brand playbook, including defining pro positioning and content strategy
• Identify growth opportunities for the brand and translate them into strategic direction for creative partners
• Own brand insights work, conducting audience analysis and brand health tracking to inform strategy

Required qualifications

• 6-8+ years of brand marketing experience, particularly in brand strategy and messaging
• Experience in defining and implementing brand strategy, including playbooks and messaging architecture
• Proven ability to set brand vision and roadmap, influencing organizational brand perception
• Experience in managing brand health measurement programs and translating findings into strategic actions
• Strong creative judgment with experience in writing briefs and guiding creative teams