Senior Brand Marketing Lead

Job Summary

Experienced marketers will find a full-time salaried Senior Brand Marketing Lead opportunity focused on developing and executing strategic brand positioning, content creation, and social media strategies in a remote environment.

Key responsibilities

• Own brand positioning and messaging across diverse product portfolios, ensuring alignment with market insights
• Develop and execute pillar content and editorial strategies, optimizing for SEO and audience engagement
• Manage social media presence and external communications, collaborating with marketing teams to enhance brand narrative

Required qualifications

• 7+ years of experience in Brand, Content, or Product Marketing within e-commerce or B2B SaaS
• Deep understanding of marketplace dynamics, particularly with platforms like Amazon and Walmart
• Proven ability to create differentiated messaging for various audiences and products
• Hands-on experience with AI tools for marketing output creation and optimization
• Strong editorial judgment and experience in managing high-quality content across multiple channels