Senior Brand Marketing Manager

Job Summary

Leading strategic brand growth initiatives, the full-time Senior Brand Marketing Manager will oversee brand marketing strategy, manage integrated campaigns, and mentor a growing team, all while driving measurable business performance and customer loyalty.

Key responsibilities

• Lead brand marketing strategy, campaign roadmaps, and KPI reporting in collaboration with senior leadership
• Manage integrated brand campaigns to drive awareness, consideration, and conversion, using performance metrics for future planning
• Guide the evolution of the brand narrative and product identity, ensuring cohesive storytelling across all platforms

Required qualifications

• 8+ years of progressive brand marketing experience with a focus on integrated, multi-channel campaigns
• Proven track record in building brand strategy and architecture in a consumer, retail, or DTC environment
• Strong analytical skills with experience in translating brand equity goals into measurable KPIs
• Demonstrated experience managing agency and external partner relationships
• People management experience with a history of mentoring and developing team members