Senior Brand Marketing Manager

Job Summary

A company is looking for a Senior Brand Marketing Manager, Brand Management.

Key Responsibilities

• Bridge brand and performance by aligning brand campaigns with conversion-focused marketing
• Drive performance creative strategy by developing mid-funnel and direct response advertising
• Lead brand governance by implementing processes for consistent brand application across touchpoints

Required Qualifications

• 7+ years of experience in brand management
• Experience in developing campaign strategies that enhance consideration and conversions
• Deep understanding of performance marketing metrics
• Experience in creating brand guidelines and governance processes
• Strong project management skills with the ability to prioritize multiple initiatives