Senior Brand Strategist

Job Summary

A company is looking for a Senior Brand Strategist to guide digital marketing projects and ensure strategic and creative consistency.

Key Responsibilities

• Lead the development of deliverables such as personas, customer journeys, and campaign plans while ensuring strategic and creative consistency
• Develop a comprehensive understanding of client business objectives and conduct research to identify effective solutions
• Build strong client relationships and create insightful briefs to guide creative development

Required Qualifications

• 5+ years of experience in brand strategy and digital marketing, with a focus on consumer behavior and data insights
• Comfortable working in a multi-channel environment with a strong understanding of digital and social platforms
• Thorough research skills with the ability to filter information and extract key insights
• Ability to navigate ambiguity and provide clarity for cross-functional teams
• Leadership qualities to serve as a trusted strategic advisor