Senior Brand Strategist

Job Summary

Partnering with cross-functional teams, the remote Senior Brand Strategist will shape Airbnb's brand narrative and long-term positioning while producing persuasive strategic briefs and narratives that drive business initiatives.

Key responsibilities

• Define the future direction of the Airbnb brand in collaboration with the Director of Brand Strategy
• Develop strategic points of view and creative briefs that align senior leaders and guide brand development across various media
• Translate complex research and cultural insights into actionable consumer strategies while collaborating with creative teams on global campaigns

Required qualifications

• 10+ years of experience in brand strategy, either in-house or at a leading agency
• Exceptional writing skills with a proven track record of creating clear and persuasive strategic documents
• Experience in developing brand positioning, campaign strategies, and strategic narratives
• Strong analytical skills with the ability to translate research into actionable insights
• Deep understanding of culture, media, and social behavior relevant to brand engagement