Senior Brand Strategist

Job Summary

Hands-on and strategic, the full-time remote Senior Brand Strategist will shape brand architecture, partner with cross-functional teams, and manage the Brand Intelligence Engine to enhance brand positioning and customer experiences.

Key responsibilities

• Contribute to brand architecture and portfolio strategy, ensuring cohesive customer experiences across products
• Collaborate with Product and Design teams to translate brand positioning into actionable directions for marketing initiatives
• Oversee the Brand Intelligence Engine, utilizing real-time customer signals to inform brand narratives and strategies

Required qualifications

• Typically 8+ years of experience in brand strategy, ideally within a product-led company
• Proven expertise in building brands end to end, with a strong understanding of brand identity and architecture
• Experience managing a brand intelligence function, including AI-assisted research systems
• Hands-on experience with complex, multi-product portfolios, preferably in B2B SaaS environments
• Strong ability to influence senior stakeholders and translate strategic insights into clear, actionable plans