Senior Business Analyst

Job Summary

A company is looking for a Senior Business Analyst (Marketing) to support marketing initiatives through data analysis and strategy development.

Key Responsibilities:

• Develop dashboards and reporting frameworks to provide visibility into revenue-driving activities
• Identify data quality issues in CRM and related systems and collaborate with teams for resolution
• Analyze campaign performance and funnel conversions to identify actionable opportunities

Requirements:

• Strong understanding of Sales and Marketing motions, including inbound vs. outbound strategies
• 4+ years of experience working with data, with SQL experience required
• Knowledge of the lead funnel lifecycle and related metrics
• Experience in building and maintaining dashboards, preferably using Tableau
• Hands-on experience with dbt is a strong plus