Senior Campaign Manager Email SMS Marketing

Job Summary

A company is looking for a Senior Campaign Manager, Email & SMS Marketing.

Key Responsibilities:

• Manage large-scale email marketing campaigns from development to execution
• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

Required Qualifications:

• 3+ years of experience in technical email marketing, e-commerce preferred
• Knowledge of Klaviyo and/or other email and sms marketing tools like Attentive, Postscript, eMarsys, Dot and Mailchimp
• Experience managing lifecycle marketing and able to show measurable results
• Proven track record of creating, implementing, and optimizing complex email programs to meet business goals
• Understanding of digital marketing principles, specifically email marketing best practices