Senior Campaign Marketing Manager

Job Summary

A company is looking for a Senior Channel Marketing Manager to lead their Consumer Marketing strategy and execution.

Key Responsibilities

• Lead marketing representation in external partner meetings, sharing campaign updates and addressing partner needs
• Collaborate with account management to develop and deliver marketing assets that align with member communication channels
• Own the end-to-end execution of enrollment campaigns for commercial and Medicare plan members, driving user acquisition and engagement

Required Qualifications

• Proven healthcare marketing experience, particularly with commercial and Medicare plans
• Track record of leading direct-to-consumer campaigns that achieve measurable enrollment results
• Strong analytical skills focused on enrollment funnel performance and conversion optimization
• Extensive experience in channel, lifecycle, and CRM marketing
• Hands-on experience with marketing automation platforms