Senior Campaign Retention Specialist

Job Summary

A company is looking for a Senior Specialist, Campaign Retention to join their Marketing Team.

Key Responsibilities

• Execute email, push, and SMS marketing automation for various campaigns to enhance customer retention
• Support the implementation and migration to Braze, managing relationships with customer support and partners
• Analyze campaign performance data and conduct A/B testing to optimize marketing strategies

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• 2+ years of experience in executing lifecycle programs and marketing automation strategies
• 2+ years of experience with an enterprise-grade ESP/CRM Tool, preferably Braze
• Experience in executing A/B tests and utilizing quantitative analytics
• Proficiency in Excel and familiarity with analytics dashboards is a plus