Senior Campaign Retention Specialist

Job Summary

A company is looking for a Senior Specialist, Campaign Retention to join their Marketing Team.

Key Responsibilities

• Execute email, push, and SMS marketing automation for various campaigns to enhance customer retention and engagement
• Manage customer profiles and data within the Braze platform, ensuring accurate campaign execution and reporting
• Collaborate with cross-functional teams to define KPIs and optimize campaign performance through data analysis and testing

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related quantitative/technical field
• 2+ years of experience in executing lifecycle marketing programs and using digital channels
• 2+ years of experience working with an enterprise-grade ESP/CRM Tool, preferably Braze
• Experience in conducting A/B tests and utilizing quantitative analytics for decision-making
• Proficiency in Excel and familiarity with analytical dashboards is a plus