Senior Channel Lead

Job Summary

A company is looking for a Senior Channel Lead, Marketing Sites.

Key Responsibilities

• Oversee the operations and performance of external marketing websites, ensuring alignment with business goals
• Define channel strategies and roadmaps in collaboration with cross-functional teams
• Implement testing and optimization frameworks to drive continuous improvement of web channels

Required Qualifications

• 10+ years of experience managing digital channels or websites, preferably in B2B or tech environments
• Proven ability to manage multiple web channels with varying business goals and KPIs
• Expertise in operationalizing marketing sites, including resource planning and compliance
• Experience leveraging analytics and experimentation to inform decisions
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred