Senior Channel Marketing Manager

Job Summary

Leading the operational and measurement capabilities for scalable growth marketing, the full-time Senior Channel Marketing Manager will design and govern performance standards and optimization processes across various marketing channels while working remotely.

Key responsibilities

• Establish and govern performance standards across paid, owned, and earned marketing channels
• Own and optimize the marketing technology ecosystem to support enterprise marketing objectives
• Develop enterprise standards for KPI definitions, conversion tracking, and reporting consistency

Required qualifications

• Undergraduate degree in Marketing, Business, Analytics, Information Systems, Computer Science, or a related discipline
• 12+ years of experience in growth marketing, marketing operations, or digital analytics
• Demonstrated expertise in multiple digital and traditional marketing channels
• Experience in designing marketing measurement frameworks and conversion tracking strategies
• Strong understanding of tag management systems and event tracking practices