Senior Consultant, Tracking Strategy

Job Summary

A company is looking for a Senior Consultant, Tracking Strategy & Insights.

Key Responsibilities

• Lead complex tracking programs, engaging with key client stakeholders to ensure successful integration and value realization
• Conduct discovery sessions to define program needs and objectives, translating them into actionable research inputs
• Identify new revenue opportunities and deliver data-driven presentations to executive audiences to influence strategic outcomes

Required Qualifications

• 5+ years of experience in Brand Health Tracking, either client-side or at a market research agency or technology platform
• Expert understanding of quantitative market research methodologies, particularly in brand health and advertising effectiveness
• Knowledge of modern marketing science principles, specifically the Ehrenberg-Bass Institute's methodologies
• Proven ability to build partnerships with senior executives and lead workshops effectively
• Exceptional analytical skills with the ability to synthesize complex data into strategic insights