Senior Consumer Engagement Strategist

Job Summary

Owning the development and execution of consumer engagement programs, the full-time Senior Consumer Engagement Strategist will manage lifecycle marketing strategies, configure campaigns, and optimize user experiences across multiple client implementations in a fast-paced, remote environment.

Key responsibilities

• Lead the development and execution of user lifecycle marketing strategies using clinical, demographic, and behavioral data
• Own end-to-end campaign builds, including data feed setup, segmentation logic, and deployment across various channels
• Define OKRs and KPIs for engagement programs, reporting performance insights to internal and client stakeholders

Required qualifications

• 6+ years of experience in developing and executing digital engagement strategies, preferably in healthcare
• Hands-on proficiency with marketing automation platforms, including campaign builds and data configuration
• Experience managing multi-channel digital strategies, including email, push notifications, SMS, and in-app messaging
• Working knowledge of HIPAA, TCPA, FCC, and CAN-SPAM compliance as it relates to consumer engagement
• Strong analytical skills with a track record of defining and reporting on performance metrics