Senior Content Designer

Job Summary

Crafting compelling narratives and messaging, the full-time remote Principal Content Designer will shape content across the consumer experience, collaborating with cross-functional teams to enhance the purchase journey and elevate content design practices at Ethos.

Key responsibilities:

• Own narrative and copywriting for various touchpoints in the purchase journey, ensuring clarity and emotional resonance
• Contribute to evolving content standards and guidelines while supporting cross-functional partners with writing and content strategy
• Utilize AI tools to enhance content production and share best practices with the team

Required qualifications:

• 6+ years of content design or content strategy experience with a strong independent craft record
• 2+ years of experience with direct-to-consumer digital products, demonstrating measurable impact on conversion or revenue
• Strong storytelling skills with the ability to articulate and defend narrative choices
• Genuine fluency and curiosity in AI tools for content ideation and structuring prompts
• Comfort in using Figma and understanding regulatory constraints in the life insurance industry