Senior Content Marketing Manager

Job Summary

A company is looking for a Senior Content Marketing Manager to lead the development of impactful content that enhances brand authority and drives pipeline growth.

Key Responsibilities

• Develop and own content strategy aligned with the buyer journey and quarterly campaigns
• Create and lead the development of various content types, including white papers, case studies, and blogs
• Optimize content for SEO and performance, tracking metrics to refine effectiveness

Required Qualifications

• 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology
• Proven ability to create high-quality, technical content for professional audiences
• Experience using generative AI tools for content creation and optimization
• Strong understanding of content strategy, demand generation, and pipeline growth
• Experience with SEO best practices and analytical tools