Senior Content Marketing Manager

Job Summary

Owning Instrumentl's content ecosystem, the full-time Senior Content Marketing Manager will develop the editorial vision and brand voice, drive SEO and organic growth, and manage full-funnel content initiatives in a remote setting.

Key responsibilities

• Partner with product and agencies to enhance SEO and GEO traffic while guiding keyword and topic strategy
• Steward the editorial vision across various channels, building a content calendar and producing high-quality original research and flagship pieces
• Collaborate on ad campaigns and nurture sequences while setting up AI workflows for efficient content creation

Required qualifications

• 6+ years of experience in content marketing or content strategy
• Proven ability in managing both demand-generation and brand-building content
• Fluency in SEO and GEO, including keyword strategy and on-page execution
• Strong writing skills with a keen editorial judgment
• Capability to quickly develop subject matter expertise through research and interviews