Senior Content Marketing Manager

Job Summary

Seeking a highly strategic and creatively driven Senior Content Marketing Manager, the full-time remote position will lead end-to-end integrated marketing campaigns for MasterClass launches and cultural moments, focusing on storytelling and audience engagement.

Key responsibilities:

• Lead integrated marketing campaigns from positioning and strategy through execution and reporting
• Develop go-to-market strategies across various channels, including owned, earned, paid, and social media
• Collaborate cross-functionally with Creative, Content, Talent, and Marketing teams to ensure alignment and execution of high-impact launches

Required qualifications:

• 7+ years of experience in integrated marketing, content marketing, or brand marketing with a focus on complex campaigns
• Proven track record of developing integrated campaigns that drive measurable business impact
• Strong strategic thinking and storytelling skills, with experience in writing campaign narratives and creative briefs
• Exceptional collaboration and stakeholder management skills, particularly with talent and creative teams
• Demonstrated understanding of culture and audience behavior, with adaptability to emerging technologies