Senior Content Marketing Manager

Job Summary

As the founding Senior Content Marketing Manager, this full-time remote role will own Leap's content strategy, producing high-quality materials that engage both employer benefits leaders and patients, while driving measurable outcomes in a fast-paced healthtech environment.

Key Responsibilities

• Own and execute Leap's end-to-end content strategy, including editorial calendar and brand voice across various channels
• Produce long-form B2B content and thought leadership that establishes Leap's authority in specialty infusion
• Write direct response, website, and campaign copy that drives action and maintains consistency across B2B and B2C communications

Required Qualifications

• 6-8+ years of content marketing and copywriting experience, with at least 3 years in healthtech
• Exceptional writing portfolio that includes long-form authority work and direct response copy
• Proven track record of building content programs that drive measurable outcomes
• Deep understanding of B2B2C marketing and consumer activation patterns
• Hands-on expertise in SEO, GEO/LLM optimization, and editorial workflow