Senior Content Marketing Manager

Job Summary

A company is looking for a Senior Content Marketing Manager, Lead Generation.

Key Responsibilities:

• Build and manage a content editorial calendar for lead generating campaigns
• Create valuable resources each month such as ebooks, whitepapers, infographics, guides, checklists, and quizzes that attract qualified traffic
• Generate new marketing leads by converting site traffic through calls-to-action, landing pages, and lead generation content

Required Qualifications:

• Bachelor's degree in Marketing, Journalism, or related field
• 8+ years of content marketing or inbound marketing experience
• Experience in the education field with marketing in a B2B environment strongly preferred
• Experience using the HubSpot Marketing Automation Platform
• Experience working in a remote environment