Senior Content Marketing Specialist

Job Summary

A company is looking for a Senior Content Marketing Specialist to lead content strategy and execution for various client brands.

Key Responsibilities

• Develop and execute content strategies and manage the content calendar across different channels
• Identify target audiences and craft engaging content that drives brand awareness and customer engagement
• Analyze performance metrics and optimize content based on traffic, engagement, and conversions

Required Qualifications

• 5+ years of experience in content marketing with a proven portfolio of successful content
• Deep understanding of content marketing strategy across the funnel
• Experience with analytics platforms and content management systems
• Proficient in using AI tools to enhance content quality and performance
• Organized and capable of managing multiple projects and editorial calendars