Senior Content Marketing Strategist

Job Summary

To expand award-winning podcasts into popular video channels, the freelance Senior Content Marketing Strategist will develop and execute strategies for YouTube, TikTok, and Instagram, focusing on content optimization and audience engagement while working remotely for a 12-month contract.

Key responsibilities

• Analyze performance metrics using analytics tools to propose actionable recommendations for content optimization
• Develop and maintain video-first content calendars for YouTube, Instagram, and TikTok aligned with brand goals
• Research and optimize content strategies to enhance audience reach and engagement across platforms

Required qualifications

• 3-5 years of experience in YouTube channel management or social media marketing, preferably with exposure to podcast marketing
• In-depth knowledge of social platforms and tools including YouTube, Instagram, and TikTok
• Experience writing engaging, on-brand copy for digital and social platforms
• Familiarity with performance data interpretation using analytics tools like YouTube Studio and TikTok Analytics
• Experience collaborating cross-functionally with content, design, and video teams in a fast-paced environment